On the surface, network marketing companies appear to be thriving communities of representatives and customers all happy with the product that they are consuming– and they really are– but what’s driving that community of thriving consumers? The truth is that it often has absolutely nothing to do with the product itself.
Let me ask you a question:
Why did you decide to get started in a network marketing business?
You don’t have to say anything out loud, but answer this question, in your head, right now.
I’ll bet your answer is somewhere along these lines: “Well, I started my business because I wanted to make some extra money… and, who knows, maybe even become financially free.”
Am I right?
Let me ask you another question, now:
When you prospect and talk to leads about your business, what do you talk to them about?
You probably try to stick to the corporate script, which inevitably ends up with your prospect asking you questions about your network marketing company’s products or services. With this approach, by the end of the conversation, many of you have lost control of the conversation and both you and your prospect end up confused (usually end up somewhere between details about your companies product or service and the compensation plan). You get off the phone and hope that, by some grace of god, the prospect that you paid $5 to confuse, will have decided to join your business.
“Network Marketing gives people the opportunity with very low risk and very low financial commitment to build their own income-generating asset and acquire great wealth.” –Robert Kiyosaki
Here’s The Dirty Truth About Network Marketing….
Successful Network Marketing has NOTHING to do with selling your prospect or your product at ALL! To the contrary, the only thing that you should EVER talk to your prospect about is the same thing that got you sold on your companies business: more money and financial freedom!
Network marketing is built on financial hopes and dreams. If you’re looking for business builders to recruit into your organization, your prospects hopes and dreams of financial success are the only thing that you should speak to them about, so they can sell themselves on it. As an illustration of this principle, think about the situation this way: if you had equal amounts of your company’s product in one hand, and money in the other, which do you think your prospect would choose? The top money earners know the answer to that question, and that’s how they make all their money!
The other shift in perspective that you’re going to have to make, if you want to have ultimate success with your business, is simply a logical continuation on the point just discussed.
What you think of as your company’s product is NOT its real product at ALL! Do you think that your network marketing company’s product is its moon juice or long distance service? If you do you’re very wrong. Remember that your network marketing business will not grow if you just push product it will only grow if you sell people on their financial dreams. So, if you think about it, your company’s real product is it’s sales training and marketing system. The better your company’s marketing system is able to help you generate sales the better, and more quickly, you will be able to reap the financial benefits of your business.
Of course, eventually, you’ll want your downline to do all of the work so you don’t have to. The simpler and more effective the marketing system plus the stronger the training your company provides the easier your system will be duplicate. If you want to think about it in its most simple form, your company’s real product is its ability to be duplicated. Therefore, if you find a system that is easy to duplicate and you can have your prospect “sell themselves” on their financial dreams you will have a highly successful network marketing business.
Your Job is Simple:
Find people that want to attain financial freedom, your way, and then shorten their learning curve so that they can go out and do the same.