7 Money Secrets of the Ultra Rich


“People say ‘I want to be rich’. The question is, ‘Are you willing to do what it takes?'” Robert Kiyosaki

Mr. Kiyosaki is right. How many of your friends want to be “rich”? I’m guessing the majority. Of course, you probably want to be rich too. Who wouldn’t? But not everyone becomes rich. Unfortunately, desires do not create reality– action does.

It’s for this reason that studying the actions of the wealthiest individuals and emulating the same, is one of the quickest and most effective ways to create wealth in your own life. The richest people on the planet, while having taken their own unique journey towards wealth, have many habits in common. These patterns of action, while easily studied, seem to remain widely unknown.

We’re breaking the rules.

We’ve done the hard work, and collected 10 highly coveted Money Secrets of the Ultra Rich, all you have to do is study and implement. It’s time to take a second look at the results of financial planning, or lack thereof. Is it time that you 10x your money habits?

“That is what lower performers do; they make others wrong for doing what is necessary in order to make themselves feel okay about doing nothing! The highest performers—the winners—respond by studying successful people and duplicating success.”
Grant Cardone, The 10X Rule: The Only Difference Between Success and Failure


#1) They go all in.

According to Grant Cardone, the number one money secret of the ultra rich is that they go “all in”. Unlike the majority, who tend to go “half way” in, in an attempt to reduce risk, the wealthiest people on the planet make a decision and commit. Being completely committed to anything, with no backup plan, massively increases the likelihood of it’s success.

“Become so sold, so convinced, so committed to your company, product, and service that you believe it would be a terrible thing for the buyer to do business anywhere else with any other product.”

Grant Cardone, Sell or Be Sold: How to Get Your Way in Business and in Life


#2) They rent.

Contrary to what you may think, those who can afford the most lavish and extravagant homes– are renting. That’s because they have effectively debunked the commonly held belief that a home is a great investment. A home is an investment with no return and massive costs– in the areas of taxes, upkeep, and insurance. If those reasons aren’t enough, the last crash should signal that the there are no guarantees in home ownership.

“I have been a renter for a while. People used to laugh at me for renting my house because I was throwing money away on renting. I had to remind people that I wasn’t throwing money away because I had a great place to live and I did not throw money away on food, on clothing, so I wasn’t throwing money away renting a place to live. I needed to live some place.

But off course the mentality was “you are throwing away money because you are foregoing all the profits associated with home ownership. In my mind it wasn’t profits that I was throwing away but expenses and headaches.

I knew as an educated consumer looking at real estate realistically that economically I was better off renting then buying. But everybody else assumed that they were better off buying because they assumed appreciation.

What they forgot to understand was that assets were already overvalued based on what we could rent a similar house for.

So if an asset is already overvalued based on rental alternatives or cash flow, why should that asset appreciate? That was the flaw in their analysis.

At some point in time when real estate actually becomes cheap enough that renting is no longer economically better then buying , then I might decide to buy a place. For a lot of people renting makes more sense then buying.”

Peter Schiff, Peter Schiff Blog


#3) Rather than spend, they invest.

Ok, the wealthy enjoy spending just like anyone else– but they prefer to invest. The wealthiest individuals don’t look at money as something to simply trade for goods, they see currency as something that can work for them to create even more wealth. That’s where investments come in.

“The goal of the nonprofessional should not be to pick winners—neither he nor his “helpers” can do that—but should rather be to own a cross section of businesses that in aggregate are bound to do well. A low-cost S&P 500 index fund will achieve this goal.”

Warren Buffett, 2013 Letter to Shareholders


#4) They invest in education.

The greatest investment that anyone can make is in themselves, because, at the end of the day, you are not selling a product or service– you’re selling yourself. The rich understand that the more valuable their mind, through the accumulation of knowledge and expertise, the higher an income they can command. In fact, a recent study found that 85% of rich people read two or more education, career-related, or self-improvement books per month, compared to 15% of poor. What’s your ROI?

“I am concerned that too many people are focused too much on money and not on their greatest wealth, which is their education. If people are prepared to be flexible, keep an open mind and learn, they will grow richer and richer through the changes. If they think money will solve the problems, I am afraid those people will have a rough ride. Intelligence solves problems and produces money. Money without financial intelligence is money soon gone.”

Robert T. Kiyosaki, Rich Dad, Poor Dad

#5) They make money a priority.

“Money and success demand attention ignore either and you will have neither.” — Grant Cardone

Money is the fuel that keeps the engine of business running. Wealthy people know that anyone attempting to minimize the importance of money to their business or life, is, or will soon be, without money. When you consider this fact, you begin to understand why the wealthy place such weight and attention on constantly building wealth.  It’s not greed that keeps money front and center for the ultra successful, it’s necessity.

“Cash is the lifeblood of your business. There are very few things in business that will kill you, but running our of cash is one of those things. You can recover from almost any other mistake, but if you run out of cash you’re dead.”

Robert Herjavec


#6) They don’t let their emotions cloud their judgement.

Contrary to the majority, the most successful investors have a knack for checking their emotions at the door. Successful investing is never the result of excitement, disappointment, or any other emotional motivation. Money is not an emotional thing. Consider that a 2009 study of investment behavior by DALBAR showed that over the 20-year period from January 1989 to December 2008, the S&P 500 returned about 8.4% on average, annually, while the typical stock investor returned only 1.9% annually. This evidence seems to conclude that emotional investing cost the typical investor about 6.5% annually. Don’t be that investor, check your emotions when placing your bets.

“Remember, the goal is to take emotion out of investing because emotion is what so often destroys investing success, whether it’s greed or fear.”

Anthony Robbins, MONEY Master the Game: 7 Simple Steps to Financial Freedom


#7) They know that the best time to buy is when there’s blood in the water.

It’s no secret that while many of us experience a decrease in wealth, there are a few who are able to use it to their advantage, amassing fortunes in the midst of a poor economic landscape. People like Grant Cardone, Warren Buffet, and Jamie Dimon were able to turn a poor economy to their advantage through strategic investments and the courage to go against the grain. Their quick action and rare insight resulted in billions of dollars in profits.

“Recessions are the best time to start a company. Companies fail. Others hold back capital. If you are willing to do the preparation and work, it is the best time to invest in yourself and start a business.”

Mark Cuban


Money is essential to the survival of any individual or organization. Why not leverage the knowledge and expertise of some of the most successful people on earth and implement the 7 Money Secrets of the Ultra Rich?

“what matters is that you master money and it doesn’t master you. Then you are free to live life on your own terms.”

Tony Robbins, MONEY Master the Game: 7 Simple Steps to Financial Freedom




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