The year is 1995. I’m sitting at the kitchen table with my wife (Megan) and a couple about 10 years our junior. This couple is showing us how we can have everything we have ever wanted.
The young man pulls out a red pen, a yellow piece of paper, and starts drawing these circles, asking what we would you do with an extra 500, 1000, 10000 dollars a month. My mind races with ideas.
I jump at the idea, the chance and opportunity to have an impact, to change my life and others – get out of the corporate rat race.
As I explore and expose this new-found opportunity, I realize that I love the art of the business. Maybe that’s my corporate background of 27 years. But I find out quickly, that not everyone would share my enthusiasm and passion– because the business they were pitching, at my kitchen table that day was MLM.
I kept hearing words like cult, pyramid and not a real business.
I learned early though, that to be a big dog you have to hang with the big dogs. You surround yourself, mirror, and hang on every word they say to learn. You find a mentor. For 15 years I did that. 15 years of growth, before the iPhone, hangouts, and all the latest live streaming that is available now. From Vancouver to Portland and back again in the same night. Listen to a 3-hour meeting, hop in the car, put in the audio-cassette to head back home and, typically, go straight to work. I was all in. The grind was real and real tough.
Somewhere along the way, there was a tipping point, and I couldn’t tell you the exact moment or thing that set it off.
All of the pyramid scam, business model, expense talk just went away for me. That dirty word had some how became mainstream.
The reality is, you will never be able to get away from ignorance, laziness and doubt. It’s rampant with people that refuse to rise above the noise– and that’s okay. There are pretenders and scammers in every industry – there is also the truth.
But now MLM companies are generating millions and, some, billions of dollars a year – that for me is a clue.
“If I had to do it all over again, rather than build an old style type of business, I would have started building a network marketing business.”– Robert Kiyosaki
“Network marketing is the big wave of the future. It’s taking the place of franchising, which now requires too much capital for the average person.” — Jim Rohn
That mainstream moment came, for me, only a week ago, when Grant Cardone, a dominant force in sales training and real estate development, broadcast his show the “Cardone Zone”. The subject of the show was on the need for multiple streams of income. 7 or more to be exact. Sure enough, the second one he spoke about was MLM.
That was my tipping point. Is the industry for everyone? Maybe, maybe not. But it is something that has stood up and said “take notice.” It may just be the most level playing field people can excel in. Size, color, shape, financial suaveness– the industry doesn’t care. What matters is your attitude about it. Mine has changed for good. Don’t confuse that though with no effort it’s real business, real effort and all out determination to win at anything! It’s one of the 7 streams that isn’t a dirty word anymore!