5 Tips to Become Known for Your Unwavering Standard of Excellence


A dear friend of mine will soon have the honor and privilege to speak at the United States Military Academy at West Point. The mission at West Point is to educate, train and inspire the Corps of Cadets to become commissioned leaders with character committed to the values of duty, honor, country and prepared for a career of professional excellence and service to the nation as an officer in the worlds greatest Army.

Being considered for a phenomenal opportunity requires a high Standard of Excellence. Therefore, a partnership with West Point further solidifies my friends company as an informed opinion leader and go-to person in the space of Leadership and Professional Development. A trusted source who moves and inspires people with innovative ideas; turns ideas into reality, and knows and shows how to replicate their success.

As a veteran of the worlds greatest Air Force, groomed to perform with the same Standard of Excellence, it is easy to identify companies in the civilian sector that operate head and shoulders above the rest.

Any individual or organization can develop, transform and fly to new heights and operate with a high Standard of Excellence, if they’re willing to invest the time and resources to educate, train and inspire themselves and their team(s).

Below are a few tips to help you better understand how to enhance your skills and soar with eagles:

  1. Failure is Necessary – Through our failures we become stronger, wiser and better. Those who don’t grow from failure are the ones who quit. Just like life, it’s a weeding out process that separates the pretenders from the contenders. Everyone fails. However, those who learn and grow from failure eventually thrive. Those who allow failure to define them and give up will never become all they are destined to become. Failure is a gift if you’re willing to learn and grow from it.
  2. Vision is Powerful – To keep your team inspired, talk about the vision often. One of the most important things a leader can do is to frequently share the vision and inspire everyone to keep moving towards it. When you keep the vision alive, it keeps you alive and energized.
  3. Leadership is both Macro and Micro – Macro-leadership involves culture, vision, strategy, and the ability to lead at the executive level, while micro-leadership involves leading at the team and individual level. Macro and micro leadership require different skill sets. As leaders and managers we must learn to coach, lead and build teams. When thinking about your own leadership it’s helpful to think about leading at both the macro and micro level. Today more than ever, a balance between macro and micro-leadership is essential to building winning teams and organizations.
  4. Leadership can be Developed – True leaders understand that by no means are they ever a finished product. They focus on developing themselves and their teammates into better leaders. Your company may not be West Point, however, you can invest in yourself and your people now to develop better leaders for tomorrow. Elite performers and the best companies understand the return on investing in leadership development programs that grow and develop leaders from within.
  5. Leadership and Service is a Choice – The men and women who attend West Point made a choice to lead and serve. You can also make the same choice each day. You may not lead and serve in the military, however, you can choose to lead your team(s) and serve a cause greater than yourself.

West Point is a leadership factory, however, they understand it is the investments made behind the scenes that make the difference. They partner with others who meet or exceed their Standard of Excellence to sustain and increase the skills of their leaders. For this, West Point and my friends company will experience continued success.

You don’t have to graduate from West Point to be a great leader. As a leader, your role is to serve, create the right environment and give your team the tools they need to be successful.


Jay Jackson


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