You’ve heard the token quotes on the importance of persistence your whole life. Sayings like “it’s hard to beat a person who never gives up,” and “perseverance is failing 19 times and succeeding the 20th” are probably familiar. Even Benjamin Franklin weighed in: “energy and persistence conquer all things.”
It’s true, persistence is a tried and true path to success, but it may not be the best path to success today.
To be persistent would be to visit the door of opportunity with a knock at the same time every day until someone opened. It would probably work, due mostly to repetition. However, in today’s world, because speed is more important than ever, a person must be relentless. To be relentless would be to visit the door of opportunity, and, when it didn’t open with a few knocks, break out the ax and make that door your b****.
It’s the difference between eventually getting your way, and getting your way now– Which is a pretty big difference.
“You must be passionate, you must dedicate yourself, and you must be relentless in the pursuit of your goals. If you do, you will be successful.” — Steve Garvey
Here are 3 ways to trade persistence for relentlessness:
If you have an issue with a product or a service, or you just want to get someone’s attention, nothing works like a good, old-fashioned relentless nature. Everyone goes to the contact page on the website, or the listed phone number for customer service. When you move with the crowd, you can’t expect anything but average results. If the traditional methods don’t work, go to Twitter, Facebook, LinkedIn, and even Instagram to get their attention. That doesn’t work? Call a phone number for a different department of the company or individual– you’ll probably get a human who will be more likely to help you. That doesn’t work? Try their personal email. If it’s not listed, guess. It’s usually not that hard. The problem is no one tries.
If you’re just persisting with newspaper ads and venturing into uncharted territory with a Facebook ad now and then, you’re going to get run over. Today, you have to use every tool at your disposal. Social media is your best friend, and you can’t reach all of your clients on just one platform– so you’ll need to use all of them. But it’s not just about using them– you must abuse them. You will need to be relentless in your pursuit of results. Is your plan to simply set up a post scheduler and blast the same ad everyday in the hopes that with enough persistence you will sell a few? It’s going to take more than that. find out what works, look at the impressions and engagements, what do you customers like? Do more of that. What time of day works best? Build your schedule around that. Be relentless or you will be obliterated.
#3) Hiring employees
What could be more important than hiring the best of the best to represent your company? What if I told you that some of your greatest potential employees will not see your ad in the paper or the laminate sign taped to your office door? They won’t even see that one LinkedIn ad you run every Thursday. If you want the best of the best you have to actively seek them out and the only way to do that is to go to where they are. But they’re everywhere! So, you need to be everywhere. The hunt for top talent will require your company to be relentless in it’s pursuit of high achievers. Hunt on LinkedIn for prospective employees, ask your current employees to refer their friends, search Facebook and job websites. Employees tend to follow the example laid by their boss, so be active, not passive.
“There have been so many people who have said to me, ‘You can’t do that,’ but I’ve had an innate belief that they were wrong. Be unwavering and relentless in your approach.” — Halle Berry
To be relentless means to use every single tool at your disposal to achieve your goal as quickly as possible. It is a mindset that few practice and even fewer have mastered. However, with it, a person can achieve anything they desire, in far less time than with persistence alone. Use the examples above to trade in persistence for relentlessness, and thank me later. Remember, if you are not committed to your success in life, don’t be surprised when it continues to elude you.